Carol Pollard, Efraim Turban, Gregory Wood

Broschiertes Buch

Information Technology for Management, with eBook Access Code

Navigating the Digital Divide to Enhance Local and Global Performance, Growth, and Sustainability

Beschreibung

Comprehensive coverage of developments in the real world of IT management, provides a realistic and up-to-date view of IT management in the current business environment Information Technology for Management provides students in all disciplines with a solid understanding of IT concepts, terminology, and the critical drivers of business sustainability, performance, and growth. Employing a blended learning approach that presents content visually, textually, and interactively, this acclaimed textbook helps students with different learning styles easily comprehend and retain information. Throughout the text, the authors provide real-world insights on how to support the three essential components of business process improvements: people, processes, and technology. Information Technology for Management integrates a wealth of classroom-tested pedagogical tools, including 82 real-world cases highlighting the successes and failures of IT around the world, interactive exercises and activities, whiteboard animations for each learning objective, high-quality illustrations and images, boxed sections highlighting various job roles in IT management and giving examples of how readers will use IT in their career as a marketing, accounting, finance, human resource management, productions and operations management, strategic management, or information technology professional, or as an entrepreneur, and illustrative innovative uses of information technology. Now in its thirteenth edition, this leading textbook incorporates the latest developments in the field of IT management, based on feedback from practitioners from top-tier companies and organizations. New topics include Network-as-a-Service (NaaS), hybrid cloud, cryptocurrency, intent-based networking, edge analytics, digital twin technology, natural language generation, and many more. New "How will YOU use IT" boxes directly inform students in all majors about how IT will impact their careers. Equipping readers with the knowledge they need to become better IT professionals and more informed users of IT, Information Technology for Management, Thirteenth Edition, is the perfect textbook for undergraduate and graduate courses on computer information systems or management information systems, general business and IT curriculum, and corporate-in-house-training or executive programs in all industry sectors. AN INTERACTIVE, MULTIMEDIA LEARNING EXPERIENCE This textbook includes access to an interactive, multimedia e-text. Icons throughout the print book signal corresponding digital content in the e-text. 1. Videos and Animations: Information Technology for Management integrates abundant video content developed to complement the text and engage readers more deeply with the fascinating field of information technology * Whiteboard Animation Videos help bring concepts to life, one for each learning objective throughout the text. * Real World News Videos support content in every chapter. Cutting-edge business video content from Bloomberg provides an application of learned content to actual business situations. 2. Interactive Figures, Charts & Tables: Appearing throughout the enhanced e-text, interactive figures, process diagrams, and other illustrations facilitate the study of complex concepts and processes and help students retain important information. 3. Interactive Self-Scoring Quizzes: Concept Check Questions at the end of each section provide immediate feedback, helping readers monitor their understanding and mastery of the material.

Autor

Efraim Turban is Professor Emeritus of Information Systems at California State University, Long Beach. Previously, he was Distinguished Professor of Business at Eastern Illinois University. A member of the American Association of Artificial Intelligence, Dr. Turban has published fifteen books on AI and information technology and serves on the editorial boards of several journals. He is acknowledged as one of the world's most prolific researchers in the application of computer technology to business and financial decision making. Carol Pollard is Professor Emerita of Management Information Systems and Supply Chain Management at Appalachian State University. She has held academic positions in four countries, with extensive experience developing, implementing, and teaching innovative undergraduate, graduate, and executive programs. Dr. Pollard's research has been published in journals such as MIS Quarterly and Journal of Management Information Systems. She is the co-author of Application Performance Management in the Digital Enterprise and has consulted to numerous large companies worldwide. Gregory Wood is a Professor of Marketing and Information Systems at Canisius University, where he has held several teaching and administrative leadership positions, including department chair, associate dean, and founder and co-director of the Integrated Marketing Communications program. Dr. Wood has received teaching awards for his innovative and engaging teaching methods at the undergraduate and graduate (MBA) levels and is an active consultant to numerous businesses and NFP organizations.

Produktdetails

• Verlag: John Wiley & Sons Inc
• 13. Auflage
• Seitenzahl: 736
• Erscheinungstermin: 2. Juni 2025
• Englisch
• Abmessung: 277mm x 216mm x 31mm
• Gewicht: 1452g
• ISBN-13: 9781394243549
• ISBN-10: 1394243545
• Artikelnr.: 72175619