Efraim Turban (California State University at Long Beach), Carol Pollard (Canisius College), Gregory Wood (Canisius College)

Information Technology for Management

Driving Digital Transformation to Increase Local and Global Performance, Growth and Sustainability, International Adaptation

• Broschiertes Buch

Produktbeschreibung

Information Technology for Management provides students with a comprehensive understanding of the latest technological developments in IT and the critical drivers of business performance, growth, and sustainability. Integrating feedback from IT managers and practitioners from top-level organizations worldwide, the International Adaptation of this well-regarded textbook features thoroughly revised content throughout to present students with a realistic, up-to-date view of IT management in the current business environment. This text covers the latest developments in the real world of IT management with the addition of new case studies that are contemporary and more relevant to the global scenario. It offers a flexible, student-friendly presentation of the material through a pedagogy that is designed to help students easily comprehend and retain information. There is new and expanded coverage of Artificial Intelligence, Robotics, Quantum Computing, Blockchain Technology, IP Intelligence, Big Data Analytics, IT Service Management, DevOps, etc. It helps readers learn how IT is leveraged to reshape enterprises, engage and retain customers, optimize systems and processes, manage business relationships and projects, and more.

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Produktdetails

• Verlag: John Wiley & Sons Inc
• 12 ed
• Seitenzahl: 656
• Erscheinungstermin: 31. Mai 2021
• Englisch
• Abmessung: 219mm x 277mm x 30mm
• Gewicht: 1434g
• ISBN-13: 9781119802525
• ISBN-10: 1119802520
• Artikelnr.: 61316574

Inhaltsangabe

1 Digital Transformation Disrupts Companies, Competition, and Careers
Case 1.1 Opening Case: China's Digitization Expands Business Opportunities
and GDP
1.1 Doing Business in the On-Demand Economy
1.2 Business Process Improvement and Competition
1.3 IT Innovation and Disruption
1.4 IT and You
Case 1.2 Business Case: The IoT Comes to Sports
Case 1.3 Business Case: Retail Digital Transformation in Singapore
Case 1.4 Video Case: Creating a Digital Vision to Transform a Company and
Improve the Customer Experience
2 Information Systems, IT Infrastructure, and the Cloud
Case 2.1 Opening Case: The Amazing Story of Tommy Flowers-Creator of the
First Programmable Computer
2.1 IS Concepts and Classification
2.2 IT Infrastructure, IT Architecture, and Enterprise Architecture
2.3 Data Centers and Cloud Computing
2.4 Virtualization and Virtual Machines
Case 2.2. Business Case: BMW Becomes More Competitive with Private and
Hybrid Clouds
Case 2.3 Video Case: Cloud Computing at Coca-Cola Is Changing Everything
3 Data Management, Data Warehouses, and Data Governance
Case 3.1 Opening Case: Asia Capital Reinsurance Leverages Data Analytics
Platforms
3.1 Data Management
3.2 Data Warehouses and Data Marts
3.3 Data Governance and Master Data Management (MDM)
3.4 Information Management
3.5 Electronic Document, Record, and Content Management
Case 3.2 Business Case: AgriDigital, Australia. Blockchain Supported
Insights for Farmers
4 Networks, the Internet of Things (IoT), and Edge Computing
Case 4.1 Opening Case: Sony Builds an IPv6 Network to Fortify Competitive
Edge
4.1 Network Fundamentals
4.2 Wireless Networks and Standards
4.3 Mobile Computing and the Internet of Things (IoT)
4.4 Network Quality of Service
Case 4.2 Business Case: Carnival Seeks to Keep Passengers Happier at Sea
with IoT, NFC, and Edge Computing
5 Data Privacy and Cyber Security
Case 5.1 Opening Case: Yahoo Is Fined $117.5 Million for Worst Data Hacks
in History
5.1 Data Privacy Concerns and Regulations
5.2 Extent and Cost of Cyberattacks and Cyber Threats
5.3 Cyberattack Targets and Consequences
5.4 Defending Against Cyberattacks and Managing Risk
5.5 Regulatory Controls, Frameworks, and Models
Case 5.2 Business Case: LinkedIn Hack: Lessons Learned and Hidden Dangers
6 Business Intelligence, Data Science, and Data Analytics
Case 6.1 Financial Intelligence Fights Fraud
6.1 Business Intelligence and Data Science
6.2 Big Data and Advanced Data Analytics
6.3 Descriptive Data Analytics Methods and Techniques
6.4 Predictive and Prescriptive Data Analytics Methods and Techniques
Case 6.2 Business Case: London Heathrow Airport Launches BI and Machine
Learning to Improve Airfield Management, Predict Passenger Flow, and
Transform Airport Security
Case 6.3 Video Case: The Beauty of Data Visualization
7 Social Media and Semantic Web Technology
Case 7.1 Opening Case: The Darkside of Digital Campaigns: Disinformation
and Foreign Influence
7.1 Web 2.0 Technologies
7.2 Social Web Tools and Applications
7.3 Using Search Technology for Business Success
7.4 A Search for Meaning-Web 3.0 and Semantic Technology
7.5 Recommendation Engines
Case 7.2 Recommending Wine to Online Customers
Case 7.3 Video Case: Power Searching with Google
8 Omnichannel Retailing, E-commerce, and Mobile Commerce Technology
Case 8.1 Opening Case: Amazon Pioneers New In-Store Retail Concept
8.1 Omnichannel Retailing
8.2 In-Store Retail Technology
8.3 E-commerce-Online Retailing
8.4 Mobile Commerce
8.5 Mobile Payment and Financial Services
Case 8.2 Business Case: eBay-An E-commerce Pioneer Faces New Challenges
Case 8.3 Video Case: Searching with Pictures Using Mobile Visual Search
9 Functional Business Systems
Case 9.1 Opening Case: Business Case: Equifax Data Breach Highlights Need
for Regulatory Compliance Changes in Financial Management
9.1 Functional and Cross-Functional Business Processes
9.2 Production and Operations Management Systems
9.3 Sales and Marketing Management Systems
9.4 Accounting, Finance, and Regulatory Compliance Systems
9.5 Human Resource Information Systems (HRIS)
Case 9.2 Business Case: MAHLE GmbH Partners with SAP and MHP to Digitalize
Its Logistics and Product Development Processes
Case 9.3 Video Case: Fuze Increases Its Sales and Marketing Success with an
Account-Based Marketing System
10 Enterprise Systems
Case 10.1 Opening Case: High-profile Food Recalls Prompt Walmart to Create
a Safer, More Transparent, and More Efficient Global Food Supply Chain
10.1 Intro to Enterprise Systems
10.2 Enterprise Resource Planning
10.3 Supply Chain Management
10.4 Customer Relationship Management
10.5 Communicating and Collaborating with Knowledge Management, Content
Management, and Enterprise Social Platforms
Case 10.2 Business Case: Lowe's Integrates Augmented Reality and Robot
Assistants into Its SCM and CRM Programs
Case 10.3 Video Case: P&G-Creating Conversations with Global Consumers
11 Artificial Intelligence, Robotics, and Quantum Computing Technology
Case 11.1 Opening Case: HSBC Adopts Machine Learning Artificial
Intelligence to Fight Money Laundering
11.1 How AI Works
11.2 AI Applications in Business and Society
11.3 AI and Society (Ethics)
11.4 Robotics
Case 11.2 Business Case: Recommendation Systems Powered by AI-Still Room
for Improvement
12 IT Strategy, Sourcing, and Strategic Technology Trends
Case 12.1 Opening Case: San Diego County's 20-Year Outsourcing Journey (to
be checked for change)
12.1 IT Strategy and Competitive Advantage
12.2 IT Strategic Planning, Process, and Tools
12.3 IT Sourcing Strategies and IT Service Management
12.4 Strategic Technology Trends
Case 12.2 Business Case: Optimization with Cloud Management Platform
13 Systems Development and Project, Program and Portfolio Management
Case 13.1 Opening Case: Keeping Your Project on Track, Knowing When It Is
Doomed
13.1 Systems Development
13.2 Software Development Methodologies
13.3 Project, Program, and Portfolio Management
13.4 Initiating, Planning, and Executing Projects
13.5 Monitoring/ Controlling and Closing Projects
Case 13.2 Business Case: DevOps for Agile Innovation in Travel Services
Case 13.3 Demo Case: Mavenlink Project Management and Planning Software
14 IT Ethics and Local and Global Sustainability
Case 14.1 Opening Case: Royal Bank of Scotland Leverages Technology to
Fulfill Its Strategy to Build a More Sustainable Bank
14.1 An Introduction to Ethics
14.2 ICT and Local Sustainability
14.3 ICT and Global Sustainability
Case 14.2 Business Case: Green Digital Transformation
Case 14.3 Video Case: IT Ethics in the Workplace