As a disseminator of elements that foster a common ideology, information - processed and embedded in diverse interests - is capable of converting regional cultures into simulacra of a universal culture, according to the determinations of the market. In this new economic model, the individual takes on the potential provided by the accentuated communicational dynamics of informationalism, diversifying their options and expanding their supposed autonomy in the face of the system. However, this potential only comes about through access - material and cultural - to the instruments used in the current systemic regimentation.