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As a disseminator of elements that foster a common ideology, information - processed and embedded in diverse interests - is capable of converting regional cultures into simulacra of a universal culture, according to the determinations of the market. In this new economic model, the individual takes on the potential provided by the accentuated communicational dynamics of informationalism, diversifying their options and expanding their supposed autonomy in the face of the system. However, this potential only comes about through access - material and cultural - to the instruments used in the current systemic regimentation.…mehr

Produktbeschreibung
As a disseminator of elements that foster a common ideology, information - processed and embedded in diverse interests - is capable of converting regional cultures into simulacra of a universal culture, according to the determinations of the market. In this new economic model, the individual takes on the potential provided by the accentuated communicational dynamics of informationalism, diversifying their options and expanding their supposed autonomy in the face of the system. However, this potential only comes about through access - material and cultural - to the instruments used in the current systemic regimentation.
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Autorenporträt
Christian Ganzert has a PhD and a Master's in Business Administration from the University of São Paulo, and a degree in Information Science from USP. He was a visiting professor at the University of Illinois in the United States. He is a researcher at USP and UIUC, and a professor at Unaerp, Kroton and Estácio. He is COO of a leading company in the business intelligence market.