Innovating for the Middle of the Pyramid in Emerging Countries
Herausgeber: Cuervo-Cazurra, Alvaro; Montoya, Miguel A
Innovating for the Middle of the Pyramid in Emerging Countries
Herausgeber: Cuervo-Cazurra, Alvaro; Montoya, Miguel A
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Explains how firms innovate for the new and growing middle classes in emerging economies, i.e. the middle of the pyramid.
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Explains how firms innovate for the new and growing middle classes in emerging economies, i.e. the middle of the pyramid.
Produktdetails
- Produktdetails
- Verlag: Cambridge University Press
- Seitenzahl: 300
- Erscheinungstermin: 4. März 2021
- Englisch
- Abmessung: 229mm x 152mm x 24mm
- Gewicht: 712g
- ISBN-13: 9781108480192
- ISBN-10: 1108480195
- Artikelnr.: 60201135
- Verlag: Cambridge University Press
- Seitenzahl: 300
- Erscheinungstermin: 4. März 2021
- Englisch
- Abmessung: 229mm x 152mm x 24mm
- Gewicht: 712g
- ISBN-13: 9781108480192
- ISBN-10: 1108480195
- Artikelnr.: 60201135
1. Innovating for the New Middle Classes in Emerging Countries Alvaro
Cuervo-Cazurra; 2. New Middle Classes in Medium-Income Countries Miguel A.
Montoya and Francisco J. Valderrey; 3. Innovation that Saves Lives Miguel
A. Montoya and Francisco J. Valderrey; 4. Education for Everyone Otto
Regalado-Pezua and Daniel Lemus; 5. 'My House, My Pride' - The Housing
Problem in the Middle of the Pyramid Lucia Rodriguez-Aceves, Jose Manuel
Saiz-Alvarez, Edgar Muiz-Avila, and Mario Adrian Flores-Castro; 6. Banking
the Unbanked - Innovative Business Models Championing the Financial
Inclusion of Latin America's MoP Eileen Daspro and Jasenko Ljubica; 7.
Great Products for the MoP Consumption Practices Miguel A. Lopez and Jorge
Alcaraz; 8. It Is Show Time! Otto Regalado-Pezua and Ana Belen Perdigones;
9. Money, Money, Money - Innovating Access to Credit Mauricio Cervantes and
Jose Moreno; 10. Inclusive Hedging - The Microinsurance Catalyst Arturo
Bernal, Xiomara Vazquez, and Isai Guizar; 11. From Mission Impossible to
Mission Accomplished! - Innovative Business Models Strengthening Poor
Distribution Channels Jasenko Ljubica and Eileen Daspro; 12. Innovating for
the Middle of the Pyramid in Emerging Countries - Doing Well by Doing Good
Alvaro Cuervo-Cazurra and Miguel A. Montoya.
Cuervo-Cazurra; 2. New Middle Classes in Medium-Income Countries Miguel A.
Montoya and Francisco J. Valderrey; 3. Innovation that Saves Lives Miguel
A. Montoya and Francisco J. Valderrey; 4. Education for Everyone Otto
Regalado-Pezua and Daniel Lemus; 5. 'My House, My Pride' - The Housing
Problem in the Middle of the Pyramid Lucia Rodriguez-Aceves, Jose Manuel
Saiz-Alvarez, Edgar Muiz-Avila, and Mario Adrian Flores-Castro; 6. Banking
the Unbanked - Innovative Business Models Championing the Financial
Inclusion of Latin America's MoP Eileen Daspro and Jasenko Ljubica; 7.
Great Products for the MoP Consumption Practices Miguel A. Lopez and Jorge
Alcaraz; 8. It Is Show Time! Otto Regalado-Pezua and Ana Belen Perdigones;
9. Money, Money, Money - Innovating Access to Credit Mauricio Cervantes and
Jose Moreno; 10. Inclusive Hedging - The Microinsurance Catalyst Arturo
Bernal, Xiomara Vazquez, and Isai Guizar; 11. From Mission Impossible to
Mission Accomplished! - Innovative Business Models Strengthening Poor
Distribution Channels Jasenko Ljubica and Eileen Daspro; 12. Innovating for
the Middle of the Pyramid in Emerging Countries - Doing Well by Doing Good
Alvaro Cuervo-Cazurra and Miguel A. Montoya.
1. Innovating for the New Middle Classes in Emerging Countries Alvaro
Cuervo-Cazurra; 2. New Middle Classes in Medium-Income Countries Miguel A.
Montoya and Francisco J. Valderrey; 3. Innovation that Saves Lives Miguel
A. Montoya and Francisco J. Valderrey; 4. Education for Everyone Otto
Regalado-Pezua and Daniel Lemus; 5. 'My House, My Pride' - The Housing
Problem in the Middle of the Pyramid Lucia Rodriguez-Aceves, Jose Manuel
Saiz-Alvarez, Edgar Muiz-Avila, and Mario Adrian Flores-Castro; 6. Banking
the Unbanked - Innovative Business Models Championing the Financial
Inclusion of Latin America's MoP Eileen Daspro and Jasenko Ljubica; 7.
Great Products for the MoP Consumption Practices Miguel A. Lopez and Jorge
Alcaraz; 8. It Is Show Time! Otto Regalado-Pezua and Ana Belen Perdigones;
9. Money, Money, Money - Innovating Access to Credit Mauricio Cervantes and
Jose Moreno; 10. Inclusive Hedging - The Microinsurance Catalyst Arturo
Bernal, Xiomara Vazquez, and Isai Guizar; 11. From Mission Impossible to
Mission Accomplished! - Innovative Business Models Strengthening Poor
Distribution Channels Jasenko Ljubica and Eileen Daspro; 12. Innovating for
the Middle of the Pyramid in Emerging Countries - Doing Well by Doing Good
Alvaro Cuervo-Cazurra and Miguel A. Montoya.
Cuervo-Cazurra; 2. New Middle Classes in Medium-Income Countries Miguel A.
Montoya and Francisco J. Valderrey; 3. Innovation that Saves Lives Miguel
A. Montoya and Francisco J. Valderrey; 4. Education for Everyone Otto
Regalado-Pezua and Daniel Lemus; 5. 'My House, My Pride' - The Housing
Problem in the Middle of the Pyramid Lucia Rodriguez-Aceves, Jose Manuel
Saiz-Alvarez, Edgar Muiz-Avila, and Mario Adrian Flores-Castro; 6. Banking
the Unbanked - Innovative Business Models Championing the Financial
Inclusion of Latin America's MoP Eileen Daspro and Jasenko Ljubica; 7.
Great Products for the MoP Consumption Practices Miguel A. Lopez and Jorge
Alcaraz; 8. It Is Show Time! Otto Regalado-Pezua and Ana Belen Perdigones;
9. Money, Money, Money - Innovating Access to Credit Mauricio Cervantes and
Jose Moreno; 10. Inclusive Hedging - The Microinsurance Catalyst Arturo
Bernal, Xiomara Vazquez, and Isai Guizar; 11. From Mission Impossible to
Mission Accomplished! - Innovative Business Models Strengthening Poor
Distribution Channels Jasenko Ljubica and Eileen Daspro; 12. Innovating for
the Middle of the Pyramid in Emerging Countries - Doing Well by Doing Good
Alvaro Cuervo-Cazurra and Miguel A. Montoya.