Explains how firms innovate for the new and growing middle classes in emerging economies, i.e. the middle of the pyramid.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
1. Innovating for the New Middle Classes in Emerging Countries Alvaro Cuervo-Cazurra; 2. New Middle Classes in Medium-Income Countries Miguel A. Montoya and Francisco J. Valderrey; 3. Innovation that Saves Lives Miguel A. Montoya and Francisco J. Valderrey; 4. Education for Everyone Otto Regalado-Pezua and Daniel Lemus; 5. 'My House, My Pride' - The Housing Problem in the Middle of the Pyramid Lucia Rodriguez-Aceves, Jose Manuel Saiz-Alvarez, Edgar Muiz-Avila, and Mario Adrian Flores-Castro; 6. Banking the Unbanked - Innovative Business Models Championing the Financial Inclusion of Latin America's MoP Eileen Daspro and Jasenko Ljubica; 7. Great Products for the MoP Consumption Practices Miguel A. Lopez and Jorge Alcaraz; 8. It Is Show Time! Otto Regalado-Pezua and Ana Belen Perdigones; 9. Money, Money, Money - Innovating Access to Credit Mauricio Cervantes and Jose Moreno; 10. Inclusive Hedging - The Microinsurance Catalyst Arturo Bernal, Xiomara Vazquez, and Isai Guizar; 11. From Mission Impossible to Mission Accomplished! - Innovative Business Models Strengthening Poor Distribution Channels Jasenko Ljubica and Eileen Daspro; 12. Innovating for the Middle of the Pyramid in Emerging Countries - Doing Well by Doing Good Alvaro Cuervo-Cazurra and Miguel A. Montoya.
1. Innovating for the New Middle Classes in Emerging Countries Alvaro Cuervo-Cazurra; 2. New Middle Classes in Medium-Income Countries Miguel A. Montoya and Francisco J. Valderrey; 3. Innovation that Saves Lives Miguel A. Montoya and Francisco J. Valderrey; 4. Education for Everyone Otto Regalado-Pezua and Daniel Lemus; 5. 'My House, My Pride' - The Housing Problem in the Middle of the Pyramid Lucia Rodriguez-Aceves, Jose Manuel Saiz-Alvarez, Edgar Muiz-Avila, and Mario Adrian Flores-Castro; 6. Banking the Unbanked - Innovative Business Models Championing the Financial Inclusion of Latin America's MoP Eileen Daspro and Jasenko Ljubica; 7. Great Products for the MoP Consumption Practices Miguel A. Lopez and Jorge Alcaraz; 8. It Is Show Time! Otto Regalado-Pezua and Ana Belen Perdigones; 9. Money, Money, Money - Innovating Access to Credit Mauricio Cervantes and Jose Moreno; 10. Inclusive Hedging - The Microinsurance Catalyst Arturo Bernal, Xiomara Vazquez, and Isai Guizar; 11. From Mission Impossible to Mission Accomplished! - Innovative Business Models Strengthening Poor Distribution Channels Jasenko Ljubica and Eileen Daspro; 12. Innovating for the Middle of the Pyramid in Emerging Countries - Doing Well by Doing Good Alvaro Cuervo-Cazurra and Miguel A. Montoya.
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