This volume provides novel insights on how firms innovate products and services to match the distinct needs of the underserved and growing middle classes (i.e. the middle of the pyramid) of emerging markets. It will be useful for managers, consultants, researchers, and students interested in emerging economies and innovation.
This volume provides novel insights on how firms innovate products and services to match the distinct needs of the underserved and growing middle classes (i.e. the middle of the pyramid) of emerging markets. It will be useful for managers, consultants, researchers, and students interested in emerging economies and innovation.
1. Innovating for the New Middle Classes in Emerging Countries Alvaro Cuervo-Cazurra; 2. New Middle Classes in Medium-Income Countries Miguel A. Montoya and Francisco J. Valderrey; 3. Innovation that Saves Lives Miguel A. Montoya and Francisco J. Valderrey; 4. Education for Everyone Otto Regalado-Pezua and Daniel Lemus; 5. 'My House, My Pride' - The Housing Problem in the Middle of the Pyramid Lucia Rodriguez-Aceves, Jose Manuel Saiz-Alvarez, Edgar Muiz-Avila, and Mario Adrian Flores-Castro; 6. Banking the Unbanked - Innovative Business Models Championing the Financial Inclusion of Latin America's MoP Eileen Daspro and Jasenko Ljubica; 7. Great Products for the MoP Consumption Practices Miguel A. Lopez and Jorge Alcaraz; 8. It Is Show Time! Otto Regalado-Pezua and Ana Belen Perdigones; 9. Money, Money, Money - Innovating Access to Credit Mauricio Cervantes and Jose Moreno; 10. Inclusive Hedging - The Microinsurance Catalyst Arturo Bernal, Xiomara Vazquez, and Isai Guizar; 11. From Mission Impossible to Mission Accomplished! - Innovative Business Models Strengthening Poor Distribution Channels Jasenko Ljubica and Eileen Daspro; 12. Innovating for the Middle of the Pyramid in Emerging Countries - Doing Well by Doing Good Alvaro Cuervo-Cazurra and Miguel A. Montoya.
1. Innovating for the New Middle Classes in Emerging Countries Alvaro Cuervo-Cazurra; 2. New Middle Classes in Medium-Income Countries Miguel A. Montoya and Francisco J. Valderrey; 3. Innovation that Saves Lives Miguel A. Montoya and Francisco J. Valderrey; 4. Education for Everyone Otto Regalado-Pezua and Daniel Lemus; 5. 'My House, My Pride' - The Housing Problem in the Middle of the Pyramid Lucia Rodriguez-Aceves, Jose Manuel Saiz-Alvarez, Edgar Muiz-Avila, and Mario Adrian Flores-Castro; 6. Banking the Unbanked - Innovative Business Models Championing the Financial Inclusion of Latin America's MoP Eileen Daspro and Jasenko Ljubica; 7. Great Products for the MoP Consumption Practices Miguel A. Lopez and Jorge Alcaraz; 8. It Is Show Time! Otto Regalado-Pezua and Ana Belen Perdigones; 9. Money, Money, Money - Innovating Access to Credit Mauricio Cervantes and Jose Moreno; 10. Inclusive Hedging - The Microinsurance Catalyst Arturo Bernal, Xiomara Vazquez, and Isai Guizar; 11. From Mission Impossible to Mission Accomplished! - Innovative Business Models Strengthening Poor Distribution Channels Jasenko Ljubica and Eileen Daspro; 12. Innovating for the Middle of the Pyramid in Emerging Countries - Doing Well by Doing Good Alvaro Cuervo-Cazurra and Miguel A. Montoya.
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