Innovation and Diffusion of Software Technology - Pattinson, Hugh; Woodside, Arch G
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Examines B2B decision making processes for software application development. This book provides DSA Models, event chronology maps, and cognitive maps for a more comprehensive analysis. It includes individual case study and cross-case findings for theory development.

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Examines B2B decision making processes for software application development. This book provides DSA Models, event chronology maps, and cognitive maps for a more comprehensive analysis. It includes individual case study and cross-case findings for theory development.