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The world of business is constantly changing. Here, a cast of key players from Latin America explore the conceptual foundations, methodologies, and tools for mini-cases and business challenges to innovation and entrepreneurship in emerging markets.

Produktbeschreibung
The world of business is constantly changing. Here, a cast of key players from Latin America explore the conceptual foundations, methodologies, and tools for mini-cases and business challenges to innovation and entrepreneurship in emerging markets.
Autorenporträt
Dr. Martha Corrales-Estrada is a Full Professor in Business Innovation at EGADE Business School, Tecnologico de Monterrey, Mexico. Her research looks at the areas of business innovation based on information technology; sustainable business models; design thinking; digital transformation; sharing economy; co-working spaces; enterprise social networks, collaboration and virtual work models.