This practical text introduces readers to the essential business aspects of innovation and new product planning. The product planning process is discussed across two broad themes: product development and product management.
This practical text introduces readers to the essential business aspects of innovation and new product planning. The product planning process is discussed across two broad themes: product development and product management.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Kenneth B. Kahn, Ph.D., is a professor and the Dean of the Monte Ahuja College of Business at Cleveland State University, USA. Holding degrees in industrial engineering and marketing, his teaching and research interests address innovation, product management, and demand forecasting of current and new products. Mayoor Mohan, Ph.D., is an Associate Professor of Marketing in the School of Business at Virginia Commonwealth University, USA. He is an award-winning instructor who teaches innovation and brand strategy, and whose research on these topics has been published in premier academic journals and featured in outlets like Forbes.
Inhaltsangabe
Preface. Part Titles and Overviews. PART I Product Planning at the Business Unit Level 1 Innovation and Product Planning 2 Culture and People 3 Product Planning Strategy and Process PART II The Front End of Innovation 4 Opportunity Identification and Market Planning 5 Concept Generation 6 Concept Evaluation PART III Formal Product Development 7 Technical Development 8 Design 9 Commercialization and Launch PART IV Product Management 10 Life Cycle Management 11 Brand Management 12 Global Product Management PART V Supplementary Notes on Innovation and Product Planning Note 1 What Is Innovation? Note 2 Agile (and Lean) Methods in Product Development Note 3 Intellectual Property Note 4 Public Policy Considerations Note 5 Business Entity Formation Note 6 New Product Development Best Practices Index
Preface. Part Titles and Overviews. PART I Product Planning at the Business Unit Level 1 Innovation and Product Planning 2 Culture and People 3 Product Planning Strategy and Process PART II The Front End of Innovation 4 Opportunity Identification and Market Planning 5 Concept Generation 6 Concept Evaluation PART III Formal Product Development 7 Technical Development 8 Design 9 Commercialization and Launch PART IV Product Management 10 Life Cycle Management 11 Brand Management 12 Global Product Management PART V Supplementary Notes on Innovation and Product Planning Note 1 What Is Innovation? Note 2 Agile (and Lean) Methods in Product Development Note 3 Intellectual Property Note 4 Public Policy Considerations Note 5 Business Entity Formation Note 6 New Product Development Best Practices Index
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