Innovation and Strategy

Herausgeber: Jayachandran, Satish; Varadarajan, Rajan

• Gebundenes Buch

Produktbeschreibung

This volume focuses on substantive issues in innovation, marketing strategy, and the nexus of innovation and marketing strategy.

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Produktdetails

• Verlag: Emerald Publishing Limited
• Seitenzahl: 376
• Erscheinungstermin: 29. Juni 2018
• Englisch
• Abmessung: 235mm x 157mm x 25mm
• Gewicht: 694g
• ISBN-13: 9781787548299
• ISBN-10: 1787548295
• Artikelnr.: 50911907

Autorenporträt

Dr. Rajan Varadarajan is University Distinguished Professor and Distinguished Professor of Marketing, Regents Professor, and holder of the Ford Chair in Marketing and E-Commerce in the Mays Business School at Texas A&M University. His primary teaching and research interests are strategic marketing, innovation and environmental sustainability. Dr Satish Jayachandran (Ph.D., Texas A&M University) is the James F. Kane Professor of Business and Professor of Marketing at the Darla Moore School of Business. He is currently serving as the chair of the Department of Marketing. His research is in the area of marketing strategy.