Susie White

Innovation Feast

Create New Product Ideas to Feed Your Hungry Business

• Broschiertes Buch

Produktbeschreibung

Is your business starved of successful new product innovation? If your new products are regularly failing in market, you're not alone. Over 45% of food and beverage products don't last more than one year on the shelf, resulting in hungry businesses with no clue about what will drive their long-term growth. Innovation Feast will show you how to create and manage successful new product ideas using a comprehensive five-stage innovation framework. Packed full of practical hands-on innovation tools and exercises, you'll learn how to: Uncover fresh consumer insights to inspire new product ideas. Identify untapped opportunities where your competitors won't go. Create a three-year pipeline of winning product ideas to fuel business growth. Manage your innovation plans to prioritise resources and maximise in-market success. Innovation Feast will help you answer those burning questions: How much should I innovate? Where should I focus my efforts? What type of new products should I make? How do I increase in-market success? If your business is starved of successful new product innovation, this how-to book is a must-read to create food and beverages that people really want.

Produktdetails

• Verlag: Grammar Factory Publishing
• Seitenzahl: 204
• Erscheinungstermin: 15. März 2018
• Englisch
• Abmessung: 229mm x 152mm x 12mm
• Gewicht: 339g
• ISBN-13: 9780648137245
• ISBN-10: 0648137244
• Artikelnr.: 57390318

Autorenporträt

SUSIE WHITE is a leading product innovator who helps food and beverage businesses of all sizes develop new product ideas and boost long-term sales. To date, she has generated more than 3,000 new product ideas and built new product pipelines worth over $800 million in sales.