Whether you are a student or an established scientist, researcher, or engineer, you can learn to be more innovative. In this book, internationally renowned physician and scientist Roberta Ness provides all the tools you need to cast aside your habitual ways of navigating the every-day world and to think "outside the box. " Based on an extraordinarily successful program at the University of Texas, this book provides proven techniques to expand your ability to generate original ideas.
Whether you are a student or an established scientist, researcher, or engineer, you can learn to be more innovative. In this book, internationally renowned physician and scientist Roberta Ness provides all the tools you need to cast aside your habitual ways of navigating the every-day world and to think "outside the box. " Based on an extraordinarily successful program at the University of Texas, this book provides proven techniques to expand your ability to generate original ideas.
Roberta Ness is Dean of the University of Texas School of Public Health and the University of Texas-Houston Vice President for Innovation.
Inhaltsangabe
* Chapter 1: Don't Read this Book * PART I. The Big Picture: Understanding and Overcoming Barriers to Innovation * Chapter 2: It All Depends on How You Look at It * Chapter 3: Overcoming Frames * Chapter 4: Say it Like you Mean * Chapter 5: Overcoming Metaphors * Chapter 6: Check this Out! * Chapter 7: Becoming a Keener Observer * Chapter 8: How Biased are You? * Chapter 9: Overcoming Bias * Chapter 10: The Brain and Creativity: The Seat of Inspiration * Chapter 11: The Brain and Creativity: Getting Out in Front * PART II. Asking and Answering a Scientific Question through Innovation * Chapter 12: The Joy of Science * Chapter 13: Asking the Right Question * Chapter 14: How is a Marriage like a Matchbox? * Chapter 15: Flip it! * Chapter 16: A Man Walked into a Bar * Chapter 17: The Power of Group Intelligence * Chapter 18: Getting the Most from a Group * Chapter 19: Incubation * Chapter 20: Testing Your Idea * Chapter 21: That Right Idea * Chapter 22: The Stodginess of Science * Chapter 23: Overcoming the Stodginess of Science * Chapter 24: Innovation Incubators * References * Answers
* Chapter 1: Don't Read this Book * PART I. The Big Picture: Understanding and Overcoming Barriers to Innovation * Chapter 2: It All Depends on How You Look at It * Chapter 3: Overcoming Frames * Chapter 4: Say it Like you Mean * Chapter 5: Overcoming Metaphors * Chapter 6: Check this Out! * Chapter 7: Becoming a Keener Observer * Chapter 8: How Biased are You? * Chapter 9: Overcoming Bias * Chapter 10: The Brain and Creativity: The Seat of Inspiration * Chapter 11: The Brain and Creativity: Getting Out in Front * PART II. Asking and Answering a Scientific Question through Innovation * Chapter 12: The Joy of Science * Chapter 13: Asking the Right Question * Chapter 14: How is a Marriage like a Matchbox? * Chapter 15: Flip it! * Chapter 16: A Man Walked into a Bar * Chapter 17: The Power of Group Intelligence * Chapter 18: Getting the Most from a Group * Chapter 19: Incubation * Chapter 20: Testing Your Idea * Chapter 21: That Right Idea * Chapter 22: The Stodginess of Science * Chapter 23: Overcoming the Stodginess of Science * Chapter 24: Innovation Incubators * References * Answers
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