Innovation in Fashion Products - de Ferraz Vegas, Marina
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Innovation is an inherent human pursuit. In fashion, it couldn't be any different. But what is an innovative fashion product? In this book, the author seeks to elucidate the subject through bibliographical sources and case studies in footwear ateliers in the city of São Paulo. It also seeks to expose the importance of product development management in the fashion industry, a fundamental factor in launching innovative products. Through the history of footwear, it proposes guidelines for the development department to create innovative products. This book is important reading for fashion professionals who want to create products that can last over time.…mehr

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Produktbeschreibung
Innovation is an inherent human pursuit. In fashion, it couldn't be any different. But what is an innovative fashion product? In this book, the author seeks to elucidate the subject through bibliographical sources and case studies in footwear ateliers in the city of São Paulo. It also seeks to expose the importance of product development management in the fashion industry, a fundamental factor in launching innovative products. Through the history of footwear, it proposes guidelines for the development department to create innovative products. This book is important reading for fashion professionals who want to create products that can last over time.
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Autorenporträt
Marina Ferraz is a fashion designer and teacher. Creative Director of the Uhnika brand, she also coordinates the Uhnika Lab company, which provides product development and modeling services for São Paulo brands.