Innovation Management and Corporate Social Responsibility
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This book provides readers with in-depth insights into Corporate Social Responsibility (CSR) and sustainability strategies, as well as their impacts on product and process innovation, business models and social innovation around the globe. It explains how resource issues, climate change, the impacts of pollution and economic activities, and emerging social challenges inevitably lead to changes in the business environment, cost structure and competitive advantage. Further, it highlights how these changes influence the process of innovation, and how companies can gain an edge by integrating…mehr

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Produktbeschreibung
This book provides readers with in-depth insights into Corporate Social Responsibility (CSR) and sustainability strategies, as well as their impacts on product and process innovation, business models and social innovation around the globe. It explains how resource issues, climate change, the impacts of pollution and economic activities, and emerging social challenges inevitably lead to changes in the business environment, cost structure and competitive advantage. Further, it highlights how these changes influence the process of innovation, and how companies can gain an edge by integrating stakeholder groups in their innovation process, and by considering sustainability and the needs of society at large. The book reflects the immense strides made in recent years in the discussion about the relationship between business and society, and demonstrates the increasing impact on innovation management.
Autorenporträt
Reinhard Altenburger is Professor for Strategic Management, Corporate Social Responsibility and Innovation at the IMC University of Applied Sciences in Krems, Austria. He is the author and co-author of four books in the field of management and retail banking and has edited five volumes on Value-based Management and Corporate Social Responsibility and Innovation. He is a frequent speaker at international conferences in Europe, America and Asia.