Innovation Management - Goffin, Keith; Mitchell, Rick
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This successful textbook offers a highly readable text alongside an engaging mix of theory, case studies and pedagogical features. Covering both managerial and strategic elements of the innovation process, the authors utilise the pentathlon framework to improve performance in both service and manufacturing firms. Innovation Management caters for both MBA and undergraduate students alike, as well as offering an essential perspective for postgraduate students and practitioners.

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Produktbeschreibung
This successful textbook offers a highly readable text alongside an engaging mix of theory, case studies and pedagogical features. Covering both managerial and strategic elements of the innovation process, the authors utilise the pentathlon framework to improve performance in both service and manufacturing firms. Innovation Management caters for both MBA and undergraduate students alike, as well as offering an essential perspective for postgraduate students and practitioners.
Autorenporträt
Keith Goffin is Professor of Innovation and New Product Development at Cranfield School of Management, UK.