103,99 €
inkl. MwSt.
Versandkostenfrei*
Versandfertig in 6-10 Tagen
  • Broschiertes Buch

This book explores the importance and the types of media innovation policies formulated and implemented in various European countries. Each country analysis illustrates the evolution and structure of news media markets and media cross-ownership policies in recent years and evaluates how innovation policies stimulate innovative activities in journalism and news media. The main objective of this book is to promote discussion on how innovation policies can help the news media industry to meet development needs and requirements in the future. It will help scholars, politicians and practitioners in…mehr

Produktbeschreibung
This book explores the importance and the types of media innovation policies formulated and implemented in various European countries. Each country analysis illustrates the evolution and structure of news media markets and media cross-ownership policies in recent years and evaluates how innovation policies stimulate innovative activities in journalism and news media. The main objective of this book is to promote discussion on how innovation policies can help the news media industry to meet development needs and requirements in the future. It will help scholars, politicians and practitioners in the media industry to identify best practices to support innovation in a rapidly changing news media landscape.
Autorenporträt
Prof. Dr. H.L. (Hans) van Kranenburg is full professor of Corporate Strategy at Radboud University Nijmegen, Nijmegen School of Management, the Netherlands. He has been a visiting scholar at Media Management and Transformation Center at Jönköping International Business School (Sweden), University of Navarra (Spain) and the University of Chicago (USA) and will join the University of Oxford (UK) in Autumn 2015. He published on strategic behaviour of organizations, industry dynamics, alliances and networks, foreign direct investments, and non-market strategies. He also is an expert in media management and economics. He is co-author of the book Management and Innovation in the Media Industry. Furthermore, he advised companies such as publishing companies on strategic and anti-trust issues.