Roger Miller, Marcel Côte

Innovation Reinvented

Six Games That Drive Growth

• Gebundenes Buch

Produktbeschreibung

Based on a global survey of innovative firms and on 50 in-depth case studies, Innovation Reinvented identifies six patterns or 'games' of innovation, each commanding best-of-class strategies and best practices.

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Produktdetails

• Verlag: University of Toronto Press
• Seitenzahl: 312
• Erscheinungstermin: 28. April 2012
• Englisch
• Abmessung: 231mm x 155mm x 28mm
• Gewicht: 612g
• ISBN-13: 9781442644298
• ISBN-10: 144264429X
• Artikelnr.: 34664540

Autorenporträt

Roger Miller's academic career has focused on understanding innovation. He is a the Distinguished Research Scholar at the Said Business School in the University of Oxford and a University Partner at Secor, a strategy consulting firm.

Inhaltsangabe

Table of Contents
Preface
PART I- INTRODUCING THE GAMES
Chapter 1 The Diversity of Innovation
Chapter 2 Peering into the black box
Chapter 3 Searching for Patterns
Chapter 4 The Games of Innovation
Chapter 5 Emerging and Mature Markets
Chapter 6 Product Architecture
PART II: THE SIX GAMES OF INNOVATION
Chapter 7 Eureka!
Chapter 8 The special case of the pharmaceutical sector
Chapter 9 Battles of Architecture
Chapter 10 Breakthrough Games: High technology craft
Chapter 11 New and Improved
Chapter 12 Mass Customization
Chapter 13 Pushing The Envelope
Chapter 14 Transitions
PART III: LOOKING AHEAD
Chapter 15 Winning strategies
Chapter 16 Public Policies
Chapter 17 Rethinking innovation
END NOTES