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Amid mounting concern over job loss to low-wage economies, one fact is clear: Americäs prosperity hinges on the ability of its businesses to continually innovate. But what makes for a creative economy? For an answer, the authors examine innovation strategies in such dynamic economic sectors as cell phones, medical devices, and blue jeans.

Produktbeschreibung
Amid mounting concern over job loss to low-wage economies, one fact is clear: Americäs prosperity hinges on the ability of its businesses to continually innovate. But what makes for a creative economy? For an answer, the authors examine innovation strategies in such dynamic economic sectors as cell phones, medical devices, and blue jeans.
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Autorenporträt
Richard K. Lester and Michael J. Piore