This book examines the key developments in the UK magazine industry since 2014 and explains in detail how the business has innovated to survive.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Simon Das is Senior Lecturer in Magazine Publishing at the University for the Creative Arts (UCA). He was previously managing editor of UK black music monthly Touch magazine, a supplement project editor for Time Out and a freelance journalist for Arena and i-D in London, el País newspaper in Madrid and The Fader in New York. David Stam is Associate Lecturer in Magazine Publishing at the University of the Arts London. He has been Managing Director within Reed Business Information and a Board Director of IPC Media. He has worked as a consultant for TSL Education, The Economist and The Spectator. In 2014, he co-edited Inside Magazine Publishing with Andrew Scott. Andrew Blake is Associate Lecturer in Magazine Publishing at the University of the Arts London, having taught at the Universities of East London, Winchester and Southampton. He has written about many aspects of contemporary culture.
Inhaltsangabe
Editors and Contributors Preface Acknowledgements Introduction 1. Magazine publishing innovation: The 'drivers' and implications of technology - Simon Das 2. A short history of British consumer magazine publishing - Christine Stam 3. UK magazine publishing: Innovation as necessity - David Stam 4. Managing innovation: The three 'Ps' of creativity and commercialisation - Simon Das 5. The advertising revolution: Past, present and future - Helen Powell 6. Magazine publishing in a global world - Andrew Blake 7. Diversity in magazines: Time to turn over a new leaf? - Andrew Blake and Simon Das 8. Independent thinking - David Stam Index
Editors and Contributors Preface Acknowledgements Introduction 1. Magazine publishing innovation: The 'drivers' and implications of technology - Simon Das 2. A short history of British consumer magazine publishing - Christine Stam 3. UK magazine publishing: Innovation as necessity - David Stam 4. Managing innovation: The three 'Ps' of creativity and commercialisation - Simon Das 5. The advertising revolution: Past, present and future - Helen Powell 6. Magazine publishing in a global world - Andrew Blake 7. Diversity in magazines: Time to turn over a new leaf? - Andrew Blake and Simon Das 8. Independent thinking - David Stam Index
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