Andere Kunden interessierten sich auch für
![Innovation and Marketing of Fast Moving Consumer Goods]( "Innovation and Marketing of Fast Moving Consumer Goods")
Innovation and Marketing of Fast Moving Consumer Goods35,99 €![Socially Desirable Fast Moving Consumer Goods]( "Socially Desirable Fast Moving Consumer Goods")
Socially Desirable Fast Moving Consumer Goods35,99 €![Major differences along the supply chain between B2B and B2C marketing with regard to]( "Major differences along the supply chain between B2B and B2C marketing with regard to")
Major differences along the supply chain between B2B and B2C marketing with regard to "Fast-Moving-Consumer-Goods" (FMCG)17,95 €![The Operational Success Factors for Sustainability Marketing among Fast-Moving Consumer Goods]( "The Operational Success Factors for Sustainability Marketing among Fast-Moving Consumer Goods")
The Operational Success Factors for Sustainability Marketing among Fast-Moving Consumer Goods34,95 €![Products That Flow: Circular Business Models and Design Strategies for Fast-Moving Consumer Goods]( "Products That Flow: Circular Business Models and Design Strategies for Fast-Moving Consumer Goods")
Products That Flow: Circular Business Models and Design Strategies for Fast-Moving Consumer Goods35,99 €![B2B versus B2C Marketing - Major Differences Along the Supply Chain of Fast Moving Consumer Goods (FMCG)]( "B2B versus B2C Marketing - Major Differences Along the Supply Chain of Fast Moving Consumer Goods (FMCG)")
B2B versus B2C Marketing - Major Differences Along the Supply Chain of Fast Moving Consumer Goods (FMCG)18,95 €![Strategien und Instrumente zur Erhöhung der Kundenbindung im mehrstufigen Vertrieb von Fast-Moving-Consumer-Goods]( "Strategien und Instrumente zur Erhöhung der Kundenbindung im mehrstufigen Vertrieb von Fast-Moving-Consumer-Goods")
Strategien und Instrumente zur Erhöhung der Kundenbindung im mehrstufigen Vertrieb von Fast-Moving-Consumer-Goods68,00 €
There are many research reports regarding packaging and its guidelines of design and development being well designed to maximise consumer interest, but premium and mass brands with their split in the market is not a well explored subject matter. This book examines packaging techniques and methods, moreover on psychological reasoning behind user and consumer decisions. It also uncovered strong links to standard pack design within both industries being a foundation for brands to build upon with special decorations and finishes to customise and dictate what user market the product is aimed at.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.