Ken Segall

Insanely Simple

The Obsession That Drives Apple's Success

• Broschiertes Buch

Produktbeschreibung

To Steve Jobs, Simplicity wasn't just a design principle. It was a religion and a weapon. The obsession with Simplicity is what separates Apple from other technology companies. This title reveals the ten elements of Simplicity that have driven Apple's success - which you can use to propel your own organisation.

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Produktdetails

• Verlag: Penguin / Penguin Books UK
• Seitenzahl: 256
• Erscheinungstermin: 4. April 2013
• Englisch
• Abmessung: 198mm x 128mm x 20mm
• Gewicht: 186g
• ISBN-13: 9780670921195
• ISBN-10: 067092119X
• Artikelnr.: 36419935

Autorenporträt

Ken Segall worked closely with Steve Jobs as an agency creative director for NeXT and Apple. He was a member of the team that created Apple's legendary 'Think Different' campaign, and he's responsible for that little "i" that's a part of Apple's most popular products. Segall has also served as creative director for IBM, Intel, Dell, and BMW. He blogs about technology and marketing at kensegall.com/blog, and has fun with it all at scoopertino.com. Follow Segall on Twitter: @ksegall

Rezensionen

A blueprint for running a company the Steve Jobs way ... should be required reading for anyone interested in management and marketing The Times