Giles Clark was formerly Co-Publishing Adviser at The Open University, UK. Angus Phillips is Director of the Oxford International Centre for Publishing Studies at Oxford Brookes University, UK.
Inhaltsangabe
1. Introduction - publishing trends and digital transformations 2. The development of modern trade publishing 3. Publishing for educational, academic and professional markets 4. The characteristics of the main publishing sectors 5. Creating and protecting value in publishing 6. The author 7. Commissioning 8. The author contract and editorial development 9. Design and production 10. Marketing and publicity 11. Sales and distribution 12. Rights Sales 13. The sales channels for books in the UK 14. Getting into publishing
1. Introduction - publishing trends and digital transformations 2. The development of modern trade publishing 3. Publishing for educational, academic and professional markets 4. The characteristics of the main publishing sectors 5. Creating and protecting value in publishing 6. The author 7. Commissioning 8. The author contract and editorial development 9. Design and production 10. Marketing and publicity 11. Sales and distribution 12. Rights Sales 13. The sales channels for books in the UK 14. Getting into publishing
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