Angus Phillips is Director of the Oxford International Centre for Publishing Studies at Oxford Brookes University, UK. Giles Clark was formerly Co-Publishing Adviser at The Open University, UK.
Inhaltsangabe
List of expert, focus and skills boxes Illustration credits Preface to the seventh edition Preface to the previous editions Acknowledgements Book publishing: an introduction 1. The development of modern trade publishing 2. Publishing for educational, academic and professional markets 3. The characteristics of the main publishing sectors 4. Creating and protecting value in publishing 5. The author 6. Commissioning and acquisition 7. The author contract and editorial development 8. Design and production 9. Marketing and publicity 10. Sales and distribution 11. Rights Sales 12. The sales channels for books in the UK Glossary Bibliography Sources for quotations in sidebars Index
List of expert, focus and skills boxes Illustration credits Preface to the seventh edition Preface to the previous editions Acknowledgements Book publishing: an introduction 1. The development of modern trade publishing 2. Publishing for educational, academic and professional markets 3. The characteristics of the main publishing sectors 4. Creating and protecting value in publishing 5. The author 6. Commissioning and acquisition 7. The author contract and editorial development 8. Design and production 9. Marketing and publicity 10. Sales and distribution 11. Rights Sales 12. The sales channels for books in the UK Glossary Bibliography Sources for quotations in sidebars Index
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