161,99 €
inkl. MwSt.
Versandkostenfrei*
Versandfertig in über 4 Wochen
payback
81 °P sammeln
  • Gebundenes Buch

This book explores how cities use tourism to bolster their economies and image, appraising it in terms of history, measurement, structure, operations and leadership. It combines both theory and practice and uses new and original case materials to exemplify mainstream approaches to city marketing and identify recurrent problems and opportunities.

Produktbeschreibung
This book explores how cities use tourism to bolster their economies and image, appraising it in terms of history, measurement, structure, operations and leadership. It combines both theory and practice and uses new and original case materials to exemplify mainstream approaches to city marketing and identify recurrent problems and opportunities.