Inside Coca-Cola - Isdell, Neville
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Coca-Cola is the leading soft drink in more than 200 countries. The former chairman and CEO provides an inside look at the brand that has become an empire. He worked for Coca-Cola in Australia, the Philippines, Russia, Germany, India, South Africa and Turkey, putting out huge public relations fires (India and Turkey), and opening markets (Russia, Eastern Europe, Philippines and Africa).

Produktbeschreibung
Coca-Cola is the leading soft drink in more than 200 countries. The former chairman and CEO provides an inside look at the brand that has become an empire. He worked for Coca-Cola in Australia, the Philippines, Russia, Germany, India, South Africa and Turkey, putting out huge public relations fires (India and Turkey), and opening markets (Russia, Eastern Europe, Philippines and Africa).
Autorenporträt
Neville Isdell is the former Chairman and CEO of Coca-Cola Co.Originally from Northern Ireland, Isdell grew up in Zambia and was educated in South Africa. He now lives with wife in Atlanta, France and Barbados.