An innovative collection of essays considering marketing in a new and more integrative direction.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
* Introduction * Inside Marketing: Practices, Ideologies, Devices * Part I: Studying Marketing Differently * 1: Don Slater: Marketing as a Monstrosity: the Impossible Place Between Culture and Economy * 2: Robert Foster: The Uses of Use Value: Marketing, Value Creation, and the Exigencies of Consumption Work * 3: Franck Cochoy: "Market-things inside": Insights from Progressive Grocer (United States, 1929-1959) * Part II: Marketing as Performance: Tools and Devices * 4: Catherine Grandclément and Gérald Gaglio: Convoking the Consumer in Person: The Focus Group Effect * 5: Jason Pridmore and David Lyon: Marketing as Surveillance: Assembling Consumers as Brands * 6: Patricia L. Sunderland and Rita M. Denny: Consumer Segmentation in Practice: An Ethnographic Account of Slippage * 7: Pascale Desroches and Jean-Sébastien Marcoux: The Making of the Sensuous Consumer * Part III: The Political Economy of Marketing Practice * 8: Elspeth H. Brown: Modeling Blackness in Civil Rights America * 9: Adam Arvidsson and Giannino Malossi: Customer Co-Production from Social Factory to Brand: Learning from Italian Fashion * 10: Detlev Zwick and Yesim Ozalp: Flipping the Neighbourhood: Biopolitical Marketing as Value Creation for Condos and Lofts * Part IV: The Diffusion of Marketing Ideology and its Effects * 11: Daniel Thomas Cook: Commercial Epistemologies of Childhood: 'Fun' and the Leveraging of Children's Subjectivities and Desires * 12: Kalman Applbaum: Broadening the Marketing Concept: Service to Humanity, or Privatization of the Public Good? * 13: Liz Moor: Neoliberal Experiments: Social Marketing and the Governance of Populations * 14: Julien Cayla and Lisa Peñaloza: Mapping the Future of Consumers * Part V: Afterword * The Marketing Reformation Redux
* Introduction * Inside Marketing: Practices, Ideologies, Devices * Part I: Studying Marketing Differently * 1: Don Slater: Marketing as a Monstrosity: the Impossible Place Between Culture and Economy * 2: Robert Foster: The Uses of Use Value: Marketing, Value Creation, and the Exigencies of Consumption Work * 3: Franck Cochoy: "Market-things inside": Insights from Progressive Grocer (United States, 1929-1959) * Part II: Marketing as Performance: Tools and Devices * 4: Catherine Grandclément and Gérald Gaglio: Convoking the Consumer in Person: The Focus Group Effect * 5: Jason Pridmore and David Lyon: Marketing as Surveillance: Assembling Consumers as Brands * 6: Patricia L. Sunderland and Rita M. Denny: Consumer Segmentation in Practice: An Ethnographic Account of Slippage * 7: Pascale Desroches and Jean-Sébastien Marcoux: The Making of the Sensuous Consumer * Part III: The Political Economy of Marketing Practice * 8: Elspeth H. Brown: Modeling Blackness in Civil Rights America * 9: Adam Arvidsson and Giannino Malossi: Customer Co-Production from Social Factory to Brand: Learning from Italian Fashion * 10: Detlev Zwick and Yesim Ozalp: Flipping the Neighbourhood: Biopolitical Marketing as Value Creation for Condos and Lofts * Part IV: The Diffusion of Marketing Ideology and its Effects * 11: Daniel Thomas Cook: Commercial Epistemologies of Childhood: 'Fun' and the Leveraging of Children's Subjectivities and Desires * 12: Kalman Applbaum: Broadening the Marketing Concept: Service to Humanity, or Privatization of the Public Good? * 13: Liz Moor: Neoliberal Experiments: Social Marketing and the Governance of Populations * 14: Julien Cayla and Lisa Peñaloza: Mapping the Future of Consumers * Part V: Afterword * The Marketing Reformation Redux
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