"Practical guidance for business leaders to learn what their competitors will do and why, so organizations are better prepared to meet competitive challenges"--
"Practical guidance for business leaders to learn what their competitors will do and why, so organizations are better prepared to meet competitive challenges"--
John Horn is Professor of Practice in Economics at the Olin Business School at Washington University in St. Louis. His microeconomics, macroeconomics, and global economics courses are informed by his nine years of work on competitive strategy, war gaming workshops, and corporate strategy exercises with the Strategy Practice of McKinsey & Company. He has published numerous articles about applying behavioral economics and competitive insight in business strategy.
Inhaltsangabe
Series Foreword ix Preface xi I Through the Looking Glass 1 Introduction: Companies Do the Darndest Things 3 II Your Irrational Competitor 25 1 How Can You Get Inside Your Competitor's Head? 27 2 Thinking about All Kinds of Competitors 49 3 How Will They React? 63 4 Are They Getting Ready to Pounce on Us? 89 III Pull Back the Curtain 111 5 Lessons from Other Professionals 113 6 How Can I Put These Concepts into Practice? 149 7 Integrate Competitive Insight into the Organization 195 IV Conclusion 219 8 You Can Understand Your Competitor 221 Acknowledgments 227 Notes 231 Index 237
Series Foreword ix Preface xi I Through the Looking Glass 1 Introduction: Companies Do the Darndest Things 3 II Your Irrational Competitor 25 1 How Can You Get Inside Your Competitor's Head? 27 2 Thinking about All Kinds of Competitors 49 3 How Will They React? 63 4 Are They Getting Ready to Pounce on Us? 89 III Pull Back the Curtain 111 5 Lessons from Other Professionals 113 6 How Can I Put These Concepts into Practice? 149 7 Integrate Competitive Insight into the Organization 195 IV Conclusion 219 8 You Can Understand Your Competitor 221 Acknowledgments 227 Notes 231 Index 237
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