A. Rugman

Broschiertes Buch

Inside the Multinationals 25th Anniversary Edition

The Economics of Internal Markets

Beschreibung

The first edition of this book was a milestone. Applying the new theory of multinational enterprises in a North American context, it popularized internalization theory. Now with a new introduction assessing the ground-breaking contribution of the book, this 25th Anniversary edition gives scholars access to the original text.

Autor

ALAN M. RUGMAN is L. Leslie Waters Chair of International Business at the Kelley School of Business, Indiana University, USA, where he is also Director of the IU CIBER. He is also an Associate Fellow of Templeton College, University of Oxford, UK. Currently he is President of the Academy of International Business.

Produktdetails

• Verlag: Palgrave Macmillan / Palgrave Macmillan UK / Springer Palgrave Macmillan
• Artikelnr. des Verlages: 978-1-349-54488-2
• 2006 edition
• Seitenzahl: 164
• Erscheinungstermin: 3. Juli 2006
• Englisch
• Abmessung: 216mm x 140mm x 12mm
• Gewicht: 259g
• ISBN-13: 9781349544882
• ISBN-10: 1349544884
• Artikelnr.: 44712065