Insights Into Understanding the Financial Media - Scott, Simon
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This practical Special Briefing will help you understand the way the financial print and broadcast media works in the UK. It will also provide you with techniques and guidelines on how to communicate with the financial media in the most effective way, to help you achieve accurate and positive coverage of your organisation and its operations.

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Produktbeschreibung
This practical Special Briefing will help you understand the way the financial print and broadcast media works in the UK. It will also provide you with techniques and guidelines on how to communicate with the financial media in the most effective way, to help you achieve accurate and positive coverage of your organisation and its operations.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Autorenporträt
Simon Scott joined Edelman Public Relations Worldwide in November 1995. He started his career in publishing and was Chief Editor at Cassell, and Editorial Director of Harrap, working in London and New York.At Edelman he contributes as a specialist on print and broadcast media to a variety of major corporate accounts. Working on projects that have included the Acropolis investor's battle; the Apollo Leisure group's reopening of the Lyceum Theatre, and Saudi Aramco's annual crisis simulation exercises. In addition, he has worked on corporate financial media relations for United Parcel Service, Commercial Union, UK Yellow Pages, Peregrine Investment Holdings, McGraw-Hill and the Management Consultancy Division of Coopers & Lybrand.