Shape the consumer's mindset using insights from neuroscience to trigger purchasing behavior that maps to their intention to buy sustainable products and services.
Shape the consumer's mindset using insights from neuroscience to trigger purchasing behavior that maps to their intention to buy sustainable products and services.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Michael E. Smith is an applied cognitive neuroscientist and consumer insights professional with over three decades of research experience in the human brain and behavioral sciences. He is Principal Scientist and Founder of Adaptation Research and is based in La Jolla, California. He previously served as Vice President of Consumer Neuroscience at Nielsen and was President of CorTechs Labs Inc. He was also Program Officer in Cognitive Neuroscience at the US National Science Foundation. He has held numerous research and teaching positions, written for peer-reviewed journals and trade publications, and speaks at industry conferences.
Inhaltsangabe
Chapter 00: Introduction; Chapter 01: Conscious Resource Limits and Mental Shortcuts; Chapter 02: Reward Anticipation and Approach Motivation; Chapter 03: Habits and their Triggers Along the Path to Purchase; Chapter 04: Making it Easier to Change Habitual Behaviors; Chapter 05: The Role of Policy in Incentivizing Consumption Changes; Chapter 06: Reprogramming the "Behavioral Immune System"; Chapter 07: Using Social Norms to Accelerate and Sustain Behavior Change; Chapter 08: Overcoming Resistance to Behavior Change; Chapter 09: Conclusion
Chapter 00: Introduction; Chapter 01: Conscious Resource Limits and Mental Shortcuts; Chapter 02: Reward Anticipation and Approach Motivation; Chapter 03: Habits and their Triggers Along the Path to Purchase; Chapter 04: Making it Easier to Change Habitual Behaviors; Chapter 05: The Role of Policy in Incentivizing Consumption Changes; Chapter 06: Reprogramming the "Behavioral Immune System"; Chapter 07: Using Social Norms to Accelerate and Sustain Behavior Change; Chapter 08: Overcoming Resistance to Behavior Change; Chapter 09: Conclusion
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