Susan Benjamin

Broschiertes Buch

Instant Marketing for Almost Free

Effective, Low-Cost Strategies That Get Results in Weeks, Days, or Hours

Beschreibung

Promote your business effectively for next to nothing! Your company might offer the most satisfying goods and services on the planet, but that won?t equal profit if potential customers don?t know you exist. Learn how to get the word out about your business in the most inexpensive and effective ways possible. Developing compelling marketing plans and materials requires skill, knowledge and strategy. Let Instant Marketing for Almost Free teach you: --How to identify the core words, strategies and images that define your company --Tips and techniques for establishing your brand --The ten most critical imperatives of marketing material --Everything you need to know about creating your website --The secrets of composing persuasive brochures, flyers and news releases --How, when and where to advertise --Ways of establishing yourself as an expert in your field --How to make your office and sign say exactly what you want them to ?Susan F. Benjamin's advice is fun, outrageous and at times, surprising. Every employee should read this book-and their bosses should read it too.? -Harold Rauner, President, The Business Bank Susan Benjamin has been helping small businesses and other organizations better market their products and services since 1989. She has established, trained and researched marketing strategies for organizations including Putnam Investments and MFS, and has trained thousands of marketing writers.

Autor

Susan F. Benjamin has brought communications issues to the nation for almost twenty years. Publications from the Wall Street Journal to the Chicago Tribune have featured Susan's novel approaches, while her opinion pieces on language-related issues have appeared in USA Today, the Philadelphia Inquirer, the New York Daily News, Government Executive, and countless others. Her other books include Quick and Painless Business Writing (Career Press, December 2006) and Words at Work: Business Writing in Half the Time with Twice the Power (Perseus, 1997). As a speaker, Susan has appeared on CNN and National Public Radio and other broadcasts. She has trained over one hundred thousand federal and private-sector employees in numerous venues and has given keynote and other addresses. Her clients have included the Carnegie Mellon Executive Program, the National Geospacial-Intelligence Agency, Liberty Mutual Insurance Group, Fleishman Hillard International Communications, and many others. A former professor, Susan mentored academics at Harvard University and MIT. She participated in the White House initiative on plain language under the Clinton administration, overseeing the revision of countless documents affecting millions of citizens each year. Her clients included the State Department, Department of Defense, Food and Drug Administration, as well as hundreds of private-sector organizations. Susan's research includes assessments of organizational communication processes and studies on how language affects reader responsiveness. Articles about these findings have appeared in numerous publications, including Scribes Legal Journal, Government Executive, and Employment Management Today. Susan studied philosophy and writing at Boston University and Bennington College. She received her master's in writing from Lesley College, where she worked with C. Michael Curtis, senior editor of the Atlantic. Visit Susan's website at instantmarketingforalmostfree.com.

Produktdetails

• Verlag: Sourcebooks
• Seitenzahl: 272
• Erscheinungstermin: 1. Januar 2007
• Englisch
• Abmessung: 227mm x 180mm x 17mm
• Gewicht: 526g
• ISBN-13: 9781402208249
• ISBN-10: 1402208243
• Artikelnr.: 21308767