Multinational Corporations play a crucial role in foreign direct investment and development of emerging economies. They are a driving force towards globalization, great contributors to per capita GDP growth and play a key role in improving social welfare, market growth and technological advancement of developing countries. This book examines the challenges affecting the performance of multinational corporations in Kenya. Specifically, it attempts to investigate how cultural dynamics and government policies affect the performance of multinational corporations in the country through the lenses of Institutional Theory and Hofstede's Cultural Dimensions.
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Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.