Instrumenty prodwizheniq nestandartnyh form raboty kinoteatra
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V monografii osveshhajutsya teoreticheskie i metodicheskie podhody k razrabotke programmy prodvizheniya uslug. Rassmatrivaetsya sushhnost', principy i osobennosti prodvizheniya uslug, osnovnye i vspomogatel'nye instrumenty prodvizheniya. Predlagaetsya metodika issledovaniya prodvizheniya nestandartnyh form raboty kinoteatra. Issleduetsya marketingovaya sreda kinoteatra i sushhestvujushhie instrumenty prodvizheniya ego uslug. Obosnovyvaetsya neobhodimost' ispol'zovaniya nestandartnyh form raboty kinoteatra. Predlagajutsya prakticheskie rekomendacii po razrabotke programmy prodvizheniya nestanda...
V monografii osveshhajutsya teoreticheskie i metodicheskie podhody k razrabotke programmy prodvizheniya uslug. Rassmatrivaetsya sushhnost', principy i osobennosti prodvizheniya uslug, osnovnye i vspomogatel'nye instrumenty prodvizheniya. Predlagaetsya metodika issledovaniya prodvizheniya nestandartnyh form raboty kinoteatra. Issleduetsya marketingovaya sreda kinoteatra i sushhestvujushhie instrumenty prodvizheniya ego uslug. Obosnovyvaetsya neobhodimost' ispol'zovaniya nestandartnyh form raboty kinoteatra. Predlagajutsya prakticheskie rekomendacii po razrabotke programmy prodvizheniya nestandartnyh form raboty kinoteatra i ocenivaetsya ee jekonomicheskaya jeffektivnost'.
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