Integrated Marketing Communication

Creating Spaces for Engagement
Herausgeber: McDowell Marinchak, Christina L.; Persuit, Jeanne M.

• Gebundenes Buch

Produktbeschreibung

Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. Integrated Marketing Communication: Creating Spaces for Engagement explores how IMC can open up spaces for engagement in our classrooms and our communities. The breadth of the contributors is in the spirit of IMC, examining public and private sector organizations that offer products and services while relying on various methodologies and theoretical approaches, with particular emphasis on rhetoric, philosophy of communication, qualitative research, and historical perspectives in IMC. Moreover, each chapter considers IMC from a different communicative perspective, including strategic communication, philosophy of communication, rhetorical theory, health communication, crisis and risk communication, communication theory, and mass communication.

Produktdetails

• Integrated Marketing Communication
• Verlag: Lexington Books
• Seitenzahl: 198
• Erscheinungstermin: 22. September 2016
• Englisch
• Abmessung: 235mm x 157mm x 15mm
• Gewicht: 447g
• ISBN-13: 9781498540025
• ISBN-10: 1498540023
• Artikelnr.: 45373443

Autorenporträt

Jeanne M. Persuit is associate professor in the Department of Communication Studies at the University of North Carolina Wilmington. Christina L. McDowell Marinchak is assistant professor in the Management and Marketing Department at the University of Alaska Anchorage.

Inhaltsangabe

Contents Acknowledgments Introduction Chapter 1: Engaged Communicative
Consumption: How IMC Campaigns Generate a Space for Civic Conversation By
Christina L. McDowell Marinchak and Jill K. Burk Chapter 2: Integrated
Marketing Communication and Customer Engagement: "It's Beautiful" By Daniel
U. Assmus Chapter 3: Integrated Marketing Communication and Event Planning:
An Academic Conference in the Charm City By Leeanne M. Bell McManus and
Chip Rouse Chapter 4: Integrated Marketing Communication and Goods as Toys:
Marketing Childhood to Adults By Paul A. Lucas Chapter 5: Integrated
Marketing Communication and Public Relations: Epideictic Rhetoric, kairos,
and Ireland's Vote Yes Campaign By Jeanne M. Persuit Chapter 6: Integrated
Marketing Communication and Social Media: "Coordinated Management of
Meaning" and Entrepreneurship By Cassandra Vinhateiro and Vernon E. Cronen
Chapter 7: Integrated Marketing Communication and Public Health Campaigns:
Let's Quit Together By Kelli L. Fellows Chapter 8: Integrated Marketing
Communication and Crisis Communication: The American Red Cross By Amanda G.
Mckendree Chapter 9: Integrated Marketing Communication and Demarketing:
The Demand for Weber and Rationality By Jeremy Langett Chapter 10:
Integrated Marketing Communication in a Networked Society: Engaging
Professionals and Educators By Kees van het Hof and David E. Weber
Conclusion About the Contributors