Robyn Blakeman

Integrated Marketing Communication

Creative Strategy from Idea to Implementation

• Gebundenes Buch

Produktbeschreibung

Integrated Marketing Communication offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective IMC. One of the most hands-on texts on the market, this new and fully updated third edition covers key skills and details important developments in traditional advertising and marketing principles.

Produktdetails

• Verlag: Scarecrow Press
• 3rd edition
• Seitenzahl: 368
• Erscheinungstermin: 1. Februar 2018
• Englisch
• Abmessung: 262mm x 183mm x 19mm
• Gewicht: 730g
• ISBN-13: 9781538101049
• ISBN-10: 1538101041
• Artikelnr.: 49456366

Autorenporträt

By Robyn Blakeman

Inhaltsangabe

1 Integrated Marketing Communication
2 IMC Marketing Plans
3 Branding and Positioning
4 Creative Briefs
5 The Creative Process
6 Copywriting
7 Campaigns
8 Public Relations
9 Newspaper Advertising 10 Magazine Advertising 11 Radio Advertising 12 Television Advertising 13 Out-of-Home and Transit Advertising 14 Direct Marketing 15 Sales Promotion 16 Internet Marketing and Social Media 17 Mobile Media Marketing 18 Alternative Media Advertising