Integrated marketing communications: An strategic brand perspective - Cuervo Castellanos, Daniel Felipe
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With the rapid growth of the digital, social media and mobile platforms, it has never been before a highpowered time to integrate marketing communications with strategic brand marketing, banding together a product and its potential customers. This textbook applies a unique and efficient approach to understanding of planning, development, implementation and evaluation marketing frameworks that will illustrate how these models will cooperate to the position and repositioning of any brand, hence attracting young consumers. This book will help to expand the knowledge and skills you need to turn…mehr

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Produktbeschreibung
With the rapid growth of the digital, social media and mobile platforms, it has never been before a highpowered time to integrate marketing communications with strategic brand marketing, banding together a product and its potential customers. This textbook applies a unique and efficient approach to understanding of planning, development, implementation and evaluation marketing frameworks that will illustrate how these models will cooperate to the position and repositioning of any brand, hence attracting young consumers. This book will help to expand the knowledge and skills you need to turn theory into the right marketing communication strategy to succeed in this highly competitive business environment.
Autorenporträt
Bachelor in Business Management, Diploma in developing innovative ideas for new companies and a Masters degree in Marketing Communications at the University of Westminster. Over the last six years, Daniel has become involved in building marketing and communication strategies for important British and Latin-American brands in a myriad of sectors.