Bader Ismaeel

INTEGRATED MARKETING COMMUNICATIONS (IMC)

THE MEDIATING EFFECT OF INTEGRATED MARKETING COMMUNICATIONS (IMC) ON TELECOMMUNICATIONS COMPANIES IN JORDAN

• Broschiertes Buch

Produktbeschreibung

This book explores the impact of integrated marketing communications (IMC) on Jordanian telecommunication companies. The objectives of this book are as follows:1. To determine how IMC influences the relationship between consumer trends and marketing effectiveness in telecommunication companies operating in Jordan.2. To evaluate the effectiveness of each element of IMC in shaping consumer trends.3. To examine the extent to which IMC elements are linked to marketing effectiveness.4. To analyze the relationship between each element of marketing effectiveness and consumer trends.5. To assess the role of demographic variables such as age, gender, qualifications, experience, and career level in the mediating effect of IMC on the relationship between consumer trends and marketing effectiveness.6. To provide recommendations based on the findings of the study that could help decision-makers in the studied telecommunication companies to improve their marketing strategies through effective utilization of IMC.

Produktdetails

• Verlag: LAP Lambert Academic Publishing
• Seitenzahl: 292
• Erscheinungstermin: 22. März 2024
• Englisch
• Abmessung: 220mm x 150mm x 18mm
• Gewicht: 453g
• ISBN-13: 9786207472925
• ISBN-10: 6207472926
• Artikelnr.: 70374350

Autorenporträt

Bader Ismaeel is an assistant professor of Business Management at The World Islamic Sciences and Education University in Jordan. He holds a PhD in Business Management and Marketing from MEDIU University, Malaysia, and has conducted extensive research in management, business intelligence, and marketing information systems.