Robert S. Littlefield, Deanna D. Sellnow, Timothy L. Sellnow

Integrated Marketing Communications in Risk and Crisis Contexts

A Culture-Centered Approach

• Broschiertes Buch

Produktbeschreibung

Integrated Marketing Communications in Risk and Crisis Contexts introduces risk and crisis within the context of IMC, the culture centered approach to communicating with multiple publics, and applies the IDEA Model for effective message construction. Case studies illustrate cultural approaches, along with an ethical framework for communication.

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Produktdetails

• Integrated Marketing Communication
• Verlag: Globe Pequot Publishing Group Inc/Bloomsbury
• Seitenzahl: 212
• Erscheinungstermin: 24. August 2022
• Englisch
• Abmessung: 229mm x 152mm x 12mm
• Gewicht: 315g
• ISBN-13: 9781793618795
• ISBN-10: 1793618798
• Artikelnr.: 64968572

Autorenporträt

By Robert S. Littlefield; Deanna D. Sellnow and Timothy L. Sellnow

Inhaltsangabe

CONTENTS
Chapter 1 - Situating Culture and Integrated Marketing in Risk and Crisis
Communication
Chapter 2 - The Cultural Imperative in Risk and Crisis Communication Best
Practices
Chapter 3 - Building the Cultural Model of Risk and Crisis Communication
Chapter 4 - The IDEA Model of Instructional Risk and Crisis Communication
Chapter 5 - The Culture Neutral Approach
Chapter 6 - The Culturally Sensitive Approach
Chapter 7 - The Culture Centered Approach
Chapter 8 - Implications of Emphasizing Culture in Risk and Crisis
Communication
Chapter 9 - The Need for an Ethical Framework
Chapter 10 - Future Directions for Situating Culture in Risk and Crisis
Communication