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How can this new field be fairly protected through the existing requirements of patent law; and who should be responsible for effecting this result? Copyright is the traditional buttress of publishing, computer programming, and record and film production. It now faces a life-sapping threat from free and ready access to material via the Internet and other digital resources. How can a mixture of legal rights and technological barriers to access give reasonable protection to investment in new intellectual products without becoming an inordinate instrument of control? Trade marks are the crux of branding: a cornerstone of marketing that often eclipses even the very things being sold. How can we reconcile the tension between those intent on legal protection for every element of investment in branding, and those concerned to balance freedom to compete against the drive for 'fair trading'?
Intellectual property rights (IPRs) are increasingly significant elements of economic policy: they are vital to developed countries in an age of global trade. This book focuses on the major dilemmas that currently enmesh the subject: the omnipresent spread of IPRs across some recent technologies, the distraction caused by rights that achieve little of their intended purpose, and the seeming irrelevance of IPRs in the face of new technologies such as the internet.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Intellectual property rights (IPRs) are increasingly significant elements of economic policy: they are vital to developed countries in an age of global trade. This book focuses on the major dilemmas that currently enmesh the subject: the omnipresent spread of IPRs across some recent technologies, the distraction caused by rights that achieve little of their intended purpose, and the seeming irrelevance of IPRs in the face of new technologies such as the internet.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.