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INTELLIGENT CUSTOMER ENGAGEMENT

Unlocking the Potential of Growth Marketing

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What readers are saying: "If you are into driving digital growth then this is a very interesting book with insights into building growth by truly understanding and nurturing the buyer journey. Breaks it down very succinctly and makes it easy to understand." "This book is a goldmine for anyone in marketing or business leadership. It's a great resource for boosting growth and staying ahead in today's market. Definitely worth a read!" "This book is a must-read for any business leader aiming to transform their approach to customer engagement. The book is well-organised, thought-provoking, and packed with real-world examples that make complex ideas easy to understand. Highly recommended!" "Like many marketers, I struggle with generating a high volume of leads that the sales team deems to be poor quality as I can't identify the prospects who are ready to buy now. This book helps cut through that problem. One of the most practically useful marketing books I have read in years!" "This book is a transformative guide for modern marketers. It offers actionable insights on leveraging AI, data analytics, and automation. Ideal for professionals looking for innovative approaches to growth marketing." Unlock the future of marketing with Intelligent Customer Engagement: Unlocking the Potential of Growth Marketing, a groundbreaking guide for modern marketers navigating today's complex and dynamic business landscape. Authored by marketing visionaries Aly Richards and Scott McLean, this revised edition offers a transformative approach to marketing that puts the buyer journey at the core of your strategy. In an era where traditional campaign-driven tactics no longer suffice, this book challenges you to rethink marketing as a driver of growth, moving beyond disconnected efforts to create seamless, personalised customer experiences. With practical frameworks, cutting-edge insights, and proven strategies, you'll learn how to design and manage content that aligns with every step of the buyer journey, ensuring measurable outcomes and sustained engagement. Whether you're a marketing leader, strategist, or practitioner, Intelligent Customer Engagement is your must-have manual to thrive in today's customer-first, data-driven world. By following the principles outlined in this book, you'll unlock the full potential of your audience, transforming engagement into growth and ensuring your business stays ahead in an ever-changing market.

Weniger Details

Aly Richards: Aly Richards brings over 25 years of high-level marketing expertise, shaped by her experience in blue-chip companies and innovative technology projects. Her journey with Odyssiant began after meeting Scott, the COO, when she was Marketing Director for a UK software company and he led the company's PR agency; their shared drive for impactful results forged a strong, lasting friendship. Aly has a technical foundation, with a unique depth of experience in marketing technologies. Notably, she spearheaded the world's first AI implementation in contact centres for O2, a groundbreaking project that delivered £118 million in EBITDA. With hands-on experience across all major CRM platforms, Aly's deep understanding of marketing processes, funnel management, and campaigning informs Odyssiant's design, making it an intuitive and powerful tool for today's marketing challenges. "I empower businesses to unlock smarter, data-driven growth by transforming how they generate and convert leads. Through predictive analytics and AI, I help sales and marketing teams move beyond guesswork-delivering more leads, better conversions, and deeper customer alignment. The result? Increased revenue, a seamless shift to predictive-driven decision-making, and stronger, longer-lasting customer relationships." Scott McLean: Scott McLean began his career as a journalist, where he developed a passion for words and storytelling. Transitioning from journalism, he went on to work in - and eventually lead - a major PR agency, honing his expertise in content strategy and audience engagement. While he thrived in creating compelling narratives and building audiences, Scott found himself frustrated by a gap in the traditional PR model: he could spark interest, but he rarely saw the journey continue as those audiences transformed into customers. This insight became foundational to Odyssiant's mission, as Scott sought to bridge the gap between audience awareness and customer conversion. His vision for "through-the-line" engagement remains a cornerstone of Odyssiant, helping clients navigate the entire journey from first impression to lasting customer relationships.