User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strategy that will drive all of your library marketing.
User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strategy that will drive all of your library marketing.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Carol Ottolenghi is Director of Library Services for the Office of the Ohio Attorney General. Previously, she served as the public relations/marketing director of two different public library systems. She also ran the Ohio Humanities Council/American Library Association's Let's Talk About It series in which she shepherded 25 different under-funded libraries each year through every aspect of hosting and publicizing eight to twelve weeks of programming.
Inhaltsangabe
List of Snapshots Preface Chapter One: Intentional Marketing & Your Library Chapter Two: Cultivating Your Library's #1 Stakeholder Group and Marketing Force Chapter Three: Adopt and Adapt: Marketing Ideas Come from Everywhere Chapter Four: Artifacts Are Not Just for Archeologists Chapter Five: Branding, Social Media & Communications Best Practices Chapter Six: Content Is King! (And Not Just in Social Media) Chapter Seven: Digitizing with Intent Chapter Eight: Using Displays and Exhibits to Strut Your (Library's) Stuff Chapter Nine: Outreach Is Just Getting into Their Space Chapter Ten: Programming to Market Chapter Eleven: Spreading the Word Intentionally: Word-of-Mouth-Marketing (WOMM) Appendix A: What Exactly Are You Marketing? Defining Your Library Appendix B: Who Is "Buying" Your Library? Defining Your Stakeholders Appendix C: Strategic Plans Appendix D: Marketing Plans and the Intentional Marketing Initiative Shortcut Appendix E: Sample Exhibit and Display Policy Index About the Author
List of Snapshots Preface Chapter One: Intentional Marketing & Your Library Chapter Two: Cultivating Your Library's #1 Stakeholder Group and Marketing Force Chapter Three: Adopt and Adapt: Marketing Ideas Come from Everywhere Chapter Four: Artifacts Are Not Just for Archeologists Chapter Five: Branding, Social Media & Communications Best Practices Chapter Six: Content Is King! (And Not Just in Social Media) Chapter Seven: Digitizing with Intent Chapter Eight: Using Displays and Exhibits to Strut Your (Library's) Stuff Chapter Nine: Outreach Is Just Getting into Their Space Chapter Ten: Programming to Market Chapter Eleven: Spreading the Word Intentionally: Word-of-Mouth-Marketing (WOMM) Appendix A: What Exactly Are You Marketing? Defining Your Library Appendix B: Who Is "Buying" Your Library? Defining Your Stakeholders Appendix C: Strategic Plans Appendix D: Marketing Plans and the Intentional Marketing Initiative Shortcut Appendix E: Sample Exhibit and Display Policy Index About the Author
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