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The phenomenon of Technology has become the most important source of countries developing in economic growth, competitiveness, wealth, power, prestige, and even independence. The current issue of technology transfer has risen dramatically in the past few years, primary associated with the knowledge transfer. Multinational Corporations (MNCs) in the developed countries are the main actors driving of technology and knowledge to developing countries. Thus the organizations in the developing countries are striving hard to create their internal environment that needed to build strong cooperation with MNCs through strategic alliance. The domestic retailers and infant industries in developing countries are suffering from the increasing challenging environment because of the rapid changes in consumer behavior and preferences, shorter product life cycle, increasingly saturated market, high rent, personnel and other operating costs. Therefore organizations in developing countries are confronted with two choices, both to surrender and withdraw from the global markets or seeking for support from successful Multinational Corporations that have advanced technology and sophisticated knowledge.