Interactive communication in advertising films
Semiopragmatic analysis
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French television advertising is a form of communication that exploits text, sound and image. It may look aesthetically pleasing, but it's much more than that. Admittedly, television advertising has a commercial purpose, but its effect is cultural. For a long time, Algerians have been obsessed by these films or spots, which last just a few seconds, but which have an effect: that of influencing consumers and encouraging them to buy by exploiting feminine beauty, the female and sometimes male voice, colors and luxury. It belongs to the field of language sciences, because the scriptwriter-adverti...
French television advertising is a form of communication that exploits text, sound and image. It may look aesthetically pleasing, but it's much more than that. Admittedly, television advertising has a commercial purpose, but its effect is cultural. For a long time, Algerians have been obsessed by these films or spots, which last just a few seconds, but which have an effect: that of influencing consumers and encouraging them to buy by exploiting feminine beauty, the female and sometimes male voice, colors and luxury. It belongs to the field of language sciences, because the scriptwriter-advertiser borrows from all disciplines: semantics, pragmatics, semiotics, rhetoric and poetics. Through our corpus analysis of six French commercials aimed at selling different products, advertising uses all branches of linguistics to convince the consumer of the product's necessity.
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