Intercultural Business Communication - Constantinescu-Stefanel, Ruxandra
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The book proposes a new way of looking at business communication through the dimensions of national culture. It compares the ways in which the French and the British communicate in similar business situations explaining the differences by the dimensions of their national culture and the similarities by the professional culture. It also points out the difficulties a foreigner may face in learning to communicate in business and shows how cultural explanations can be used to overcome such difficulties when teaching business communication in foreign languages to undergraduate students.

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Produktbeschreibung
The book proposes a new way of looking at business communication through the dimensions of national culture. It compares the ways in which the French and the British communicate in similar business situations explaining the differences by the dimensions of their national culture and the similarities by the professional culture. It also points out the difficulties a foreigner may face in learning to communicate in business and shows how cultural explanations can be used to overcome such difficulties when teaching business communication in foreign languages to undergraduate students.
Autorenporträt
Dr.Ruxandra Constantinescu-Stefanel is a reader at the Bucharest University of Economic Studies. She teaches business communication in French and English.Her main areas of research are business communication, business negotiation, teaching methodology and the discourse of advertising.