Intercultural Communication in the Global Workplace - Beamer, Linda / Varner, Iris
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Intercultural Communication in the Global Workplace, 4/e by Beamer and Varner addresses the issues of culture and communication within the context of international business. The text provides examples of how cultural values and practices impact business communication. The authors explore the relationships among the cultural environments of the firm and the structure of the firm. They examine how companies and individuals communicate, and concentrate on the underlying cultural reasons for behavior. This approach helps readers develop an ability to work successfully within an environment of…mehr

Produktbeschreibung
Intercultural Communication in the Global Workplace, 4/e by Beamer and Varner addresses the issues of culture and communication within the context of international business. The text provides examples of how cultural values and practices impact business communication. The authors explore the relationships among the cultural environments of the firm and the structure of the firm. They examine how companies and individuals communicate, and concentrate on the underlying cultural reasons for behavior. This approach helps readers develop an ability to work successfully within an environment of cultural diversity both at home and abroad.

Table of contents:
1. Culture and Communication

2. The Role of Language in Intercultural Business Communication

3. Getting to Know Another Culture

4. Self and Groups in Business Cultures

5. Organizing Messages to Other Cultures

6. Nonverbal Language in Intercultural Communication

7. Cultural Rules for Establishing Relationships

8. Information, Decisions, and Solutions

9. Intercultural Negotiation

10. Legal and Governmental Considerations in Intercultural Business Communication

11. The Influence of Business Structures and Corporate Culture on Intercultural Business Communication

12. Intercultural Dynamics in the International Company

Appendix: Case 1: What Else Can Go Wrong? Case 2: Hana: A Joint Venture between Health Snacks and Toka Foods