Intercultural Marketing and Communication: - Ozdemir, Maia
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We live in Globalisation Age in a globalised world. Our living environment consists of a mixture of different cultures, habits, customs and values. Sometimes we may feel disturbance sometimes not. It is a living organism like a forest, continuously growing and adapting to different needs of all its inhabitants. Residential space is one of the most vulnerable to cultural changes aspects of the human life. We must know the cultural differences and learn to live together. The current research investigates housing preferences of people from three different cultural groups.

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Produktbeschreibung
We live in Globalisation Age in a globalised world. Our living environment consists of a mixture of different cultures, habits, customs and values. Sometimes we may feel disturbance sometimes not. It is a living organism like a forest, continuously growing and adapting to different needs of all its inhabitants. Residential space is one of the most vulnerable to cultural changes aspects of the human life. We must know the cultural differences and learn to live together. The current research investigates housing preferences of people from three different cultural groups.
Autorenporträt
Maia Ozdemir was born in Moscow in 1976, she moved to Turkey in 1996.She has completed her work in Tomas Bata University and was awarded by Ph.D. title in 2015. Her research interests are centered around the psychological aspect of consumer behavior. Unconscious Marketing and Neuromarketing are among the nearest research plans.