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  • Broschiertes Buch

The book is the result of a set of research, including two undergraduate TCCs, a specialization PCC and two articles. They are: Knowledge Management Tools applied in a Hospital Unit; Business Plan of a women's fashion E-commerce; Development of relationship marketing actions for the Cantrelle Design brand; The impact of knowledge storage for better business performance and mental health of the microentrepreneur and self-employed; Analysis of the poetics of the duolingo application interface.

Produktbeschreibung
The book is the result of a set of research, including two undergraduate TCCs, a specialization PCC and two articles. They are: Knowledge Management Tools applied in a Hospital Unit; Business Plan of a women's fashion E-commerce; Development of relationship marketing actions for the Cantrelle Design brand; The impact of knowledge storage for better business performance and mental health of the microentrepreneur and self-employed; Analysis of the poetics of the duolingo application interface.
Autorenporträt
Die Organisatoren des Buches sind die Professoren Dr. Marcelo Macedo von der UFSC und Dr. Paula Regina Zarelli von der UTFPR. Die Autoren sind: Ana Claudia Tomio, Cleide Abe Palmieri, Rogério César Palmieri und Vanessa Kume.