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  • Broschiertes Buch

The book is the result of a set of research, including two undergraduate TCCs, a specialization PCC and two articles. They are: Knowledge Management Tools applied in a Hospital Unit; Business Plan of a women's fashion E-commerce; Development of relationship marketing actions for the Cantrelle Design brand; The impact of knowledge storage for better business performance and mental health of the microentrepreneur and self-employed; Analysis of the poetics of the duolingo application interface.

Produktbeschreibung
The book is the result of a set of research, including two undergraduate TCCs, a specialization PCC and two articles. They are: Knowledge Management Tools applied in a Hospital Unit; Business Plan of a women's fashion E-commerce; Development of relationship marketing actions for the Cantrelle Design brand; The impact of knowledge storage for better business performance and mental health of the microentrepreneur and self-employed; Analysis of the poetics of the duolingo application interface.
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Autorenporträt
Die Organisatoren des Buches sind die Professoren Dr. Marcelo Macedo von der UFSC und Dr. Paula Regina Zarelli von der UTFPR. Die Autoren sind: Ana Claudia Tomio, Cleide Abe Palmieri, Rogério César Palmieri und Vanessa Kume.