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Communication management in organizations is a process that has been gaining importance in its strategic proposal, being vital to ensure the resilience and profitability of a company. It is currently considered as the means through which organizations can consolidate their intangible resources, among which the following stand out: social responsibility, reputation and corporate image. The study of the same within the organization, the conception of strategic actions to enhance strengths and mitigate weaknesses as well as to understand the current state of communication in the entity in…mehr

Produktbeschreibung
Communication management in organizations is a process that has been gaining importance in its strategic proposal, being vital to ensure the resilience and profitability of a company. It is currently considered as the means through which organizations can consolidate their intangible resources, among which the following stand out: social responsibility, reputation and corporate image. The study of the same within the organization, the conception of strategic actions to enhance strengths and mitigate weaknesses as well as to understand the current state of communication in the entity in question, strengthen among managers and employees of the institution the usefulness of the same in achieving the goals and objectives.
Autorenporträt
Juan Antonio Mateo. Laurea magistrale in Ingegneria industriale. Università di Cienfuegos.Anicel Garcìa. Laurea in Comunicazione sociale. Dottorando. Università di Cienfuegos.Niurka Carrrera. Laurea in Contabilità. Università di Cienfuegos.