Build the strategic and tactical understanding necessary to help you inform, engage and support your internal community through a crisis and advocate for the organization.
Build the strategic and tactical understanding necessary to help you inform, engage and support your internal community through a crisis and advocate for the organization.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Alison Arnot is an award-winning business owner, trainer and consultant with over 25 years' experience, specialising in PR, internal communication and crisis communication. Based in Glasgow, and working across the UK and beyond, for the past 12 years she has been a trainer in both internal communication and crisis communication for the Chartered Institute of Public Relations (CIPR) and for clients through her consultancy business Catalyst Communications. She has firsthand experience delivering internal and external crisis communication in a range of different situations, including the 2007 terror attack on Glasgow Airport where she was the first member of the communications team on the scene after the attack took place. Alison is a recognised industry speaker including for The Chartered Institute of Public Relations, Institute of Internal Communications, and CASE.
Inhaltsangabe
Chapter 00: Preface Chapter 01: Understand Crisis Chapter 02: Recognise the Role of Internal Crisis Communication Chapter 03: Anticipate and Plan for Different Types of Crises Chapter 04: Understand Your Internal Community Chapter 05: Define your Strategy and Agree Approach Chapter 06: Craft your Content Chapter 07: Select the Right Channels Chapter 08: Work with your Leaders Chapter 09: Support your Line Managers Chapter 10: Listen to your People Chapter 11: Take Care of Yourself Chapter 12: Evaluate Efforts and Learn for Next Time
Chapter 00: Preface Chapter 01: Understand Crisis Chapter 02: Recognise the Role of Internal Crisis Communication Chapter 03: Anticipate and Plan for Different Types of Crises Chapter 04: Understand Your Internal Community Chapter 05: Define your Strategy and Agree Approach Chapter 06: Craft your Content Chapter 07: Select the Right Channels Chapter 08: Work with your Leaders Chapter 09: Support your Line Managers Chapter 10: Listen to your People Chapter 11: Take Care of Yourself Chapter 12: Evaluate Efforts and Learn for Next Time
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