Rachel Miller

Internal Communication Strategy

Design, Develop and Transform your Organizational Communication

• Broschiertes Buch

Produktbeschreibung

Discover how to design, develop and implement a successful internal communication strategy to transform your business from the inside out and unlock the power of corporate communication.

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Produktdetails

• Verlag: Kogan Page Ltd
• Seitenzahl: 296
• Erscheinungstermin: 3. April 2024
• Englisch
• Abmessung: 231mm x 158mm x 17mm
• Gewicht: 468g
• ISBN-13: 9781398614642
• ISBN-10: 1398614645
• Artikelnr.: 68934253

Autorenporträt

Rachel Miller is an internationally recognized authority on Internal Communication (IC). A former journalist, she has 20 years' experience in IC and advises many of the world's best-known companies through her consulting business, All Things IC. She is a Chartered PR Practitioner and Fellow of the Institute of Internal Communication and Chartered Institute of Public Relations. Rachel is a keynote speaker and Candid Comms podcast host. One of the Inspiring Workplaces' top 101 global employee engagement influencers, Rachel was awarded the Chartered Institute of Public Relations' President's Medal in 2020 for distinguished service to PR.

Inhaltsangabe

Chapter
00: Introduction; Section
ONE: Writing a strategy; Chapter
01: An introduction to strategic internal communication; Chapter
02: The mindset strategic internal communicators need; Chapter
03: How to gather organizational insights; Chapter
04: How internal communication happens; Section
TWO: Implementing an internal communication strategy; Chapter
05: Leading organizational communication; Chapter
06: Evaluation and measuring internal communication; Chapter
07: Why revision is essential for an IC strategy; Chapter
08: What happens inside is reflected outside;