Organizational behavior is born thanks to communication, since this can be disarticulated in parts to understand human behavior in an organization. Public entities need to establish policies to strengthen human attitudes and values, as well as to strengthen the appropriate and positive institutional climate in such a way that they contribute to the achievement of institutional goals and objectives and that procurement and contracting procedures are conducted with due rectitude, honesty and honesty, seeking to satisfy the general interest and discarding any personal gain or advantage, as indicated in the principles of public service.